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The Shrinkflation Fallacy: How Mondelez could have avoided wasted effort

  • …  by Hubertus Hofkirchner -- Vienna, 16 Jan 2019 Shrinkflation, downsizing packaged products without changing their price, is a common practice in consumer goods companies. Quite a few do it, so …
  • Management by Predictions (Prediki Blog in English)

  • …  have avoided wasted effort and two shitstorms Vienna, 16 January 2020 Shrinkflation, downsizing packaged products without changing their price, is a common practice in consumer goods companies. Quite …
  • New Qualitative: Tapping Crowd Intelligence for Advertising Efficiency

  • …  of qualitative criticise that quantitative data provides too little insight into consumers’ reasoning and emotions. They propose to intensify traditional focus groups and face-to-face interviews. Before reverting …
  • Futurist's Tools: Prediction Markets vs. Delphi Method

  • …  market mechanism where experts or highly knowledgeable consumers trade possible futures, try to hype “their” future stocks with fellow experts, and glean real-time feedback from market price changes …
  • An Online Method to Identify Experts

  • …  with the many fantastic qualities of prediction markets: “Why yes! In fact, clients often use our method to identify the true experts in a crowd, such as knowledgeable employees or power consumers. You know …
  • Bayesian Relief

  • …  be completed. It is not uncommon that their static results are outdated even before they become available. This development coincides with consumers becoming increasingly individualistic. Their rapidly evolving …
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